• Saga Communications first-quarter 2026 earnings call drew CEO, President and Director Christopher S. Forgy, Executive VP, CFO and Treasurer Samuel D. Bush, investors, analysts.
• Net revenue fell 5.6% to USD 22.9 million for quarter ended March 31, 2026, as 25.2% rise in digital revenue to USD 4.4 million failed to offset declines in traditional advertising.
• Digital buildout to add about USD 1.5 million in 2026 market expenses, with management targeting breakeven on incremental investment in third and early fourth quarters of 2026.
• Gross political revenue booked stood at USD 1.4 million, versus USD 650,000 for full-year 2025; management expects pickup in late third quarter and early fourth quarter.
• Board declared quarterly dividend of USD 0.26 per share payable June 12; management cited focus on bringing third-party digital offerings in-house, deploying AI for efficiencies, with key transformation KPIs tied to search, display, local direct growth.

Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. Saga Communications Inc. published the original content used to generate this news brief on May 07, 2026, and is solely responsible for the information contained therein.