Salesforce Inc. and Formula 1 have deepened and extended their multi-year partnership to expand the use of Salesforce’s Agentforce across F1’s digital ecosystem. The companies are launching an AI-powered fan companion agent on F1.com to help educate fans about the sport’s new 2026 technical regulations and personalize engagement worldwide. The expanded deal also boosts Salesforce’s trackside and hospitality presence at Grands Prix, continues its role with the Formula 1 Las Vegas Grand Prix, and adds support for F1 Academy.

Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. Salesforce Inc. published the original content used to generate this news brief via Business Wire (Ref. ID: 202603030800BIZWIRE_USPR_____20260303_BW743004) on March 03, 2026, and is solely responsible for the information contained therein.