Salesforce partners with FIFA as official tournament supporter for 2026 World Cup, 2027 Women’s World Cup

Salesforce.com, inc.

Salesforce.com, inc.

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  • Salesforce entered a multi-tournament partnership with FIFA as an Official Tournament Supporter for the 2026 World Cup and 2027 Women’s World Cup.
  • Slack will support workforce coordination across 16 host cities for the 2026 tournament in Mexico, Canada, and the US.
  • For the 2027 tournament in Brazil, Slack and Agentforce 360 will power AI-driven fan engagement across FIFA’s digital platforms.
  • Agentforce Service, Sales, and Marketing will be used to manage communications with host cities, suppliers, and other stakeholders.


Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. Salesforce Inc. published the original content used to generate this news brief via Business Wire (Ref. ID: 202606050600BIZWIRE_USPR_____20260605_BW870920) on June 05, 2026, and is solely responsible for the information contained therein.

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