Salesforce signs deal to acquire Contentful

Salesforce.com, inc.

Salesforce.com, inc.

CRM

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  • Salesforce agreed to buy Contentful, a composable content platform used by more than 4,800 brands.
  • Deal adds a native headless content layer to Salesforce’s Customer 360, aiming to tie customer data to digital experiences across channels.
  • Contentful’s structured content and APIs are set to integrate with Agentforce to assemble and deliver personalized content without manual publishing steps.
  • Transaction expected to close in Salesforce’s fiscal Q3 2027, subject to customary closing conditions and regulatory approvals.


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