Samsung launches Galaxy Watch Ultra2 at USD 699.99, Watch9 starts at USD 379.99

  • Samsung Electronics America unveiled Galaxy Watch Ultra2, Galaxy Watch9 to extend its position in AI-driven digital health wearables.
  • Lineup targets higher-margin users via premium pricing, broader subscription tie-ins, tighter integration with Samsung’s AI ecosystem.
  • US pricing set at USD 699.99 for Ultra2; Watch9 starts at USD 379.99, supporting segmentation against Apple, Google, Garmin.
  • Pre-orders open July 22; general availability starts Aug. 7, setting up a near-term revenue catalyst into late summer demand.


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