SAP Expands Collaboration With Google Cloud For Client To Deploy AI Agents To Access Unified Data On Both Ecosystems

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SAP SE (NYSE:SAP) and Google Cloud today announced a new partnership that will help marketers put AI agents to work at scale.

Through new integrations between the SAP Engagement Cloud, SAP Customer Experience (SAP CX) and Joule solutions, and Gemini Enterprise, joint customers can now deploy agents that securely access unified data stored across both ecosystems to execute complex marketing strategies based on high-level goals defined by the user.

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