SAP, Google Cloud expand partnership to deploy multi-agent AI for marketers

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SAP expanded partnership with Google Cloud to deploy multi-agent AI for marketing workflows across SAP CX products.
Integration links SAP Engagement Cloud, Joule agents, Gemini Enterprise to let agents execute campaigns using unified data across both ecosystems.
Gemini Enterprise will serve as coordination hub for multi-agent orchestration across SAP, Google Cloud.
SAP Business Data Cloud Connect for Google, BigQuery will provide bidirectional, zero-copy data access with enterprise security, governance.
Marketing use case is scheduled for customer availability in H2 2026.

Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. SAP SE published the original content used to generate this news brief via PR Newswire (Ref. ID: 202604220758PR_NEWS_USPR_____CG40484) on April 22, 2026, and is solely responsible for the information contained therein.

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