SEB publishes 2025 annual report

  • SEB published its 2025 annual report, flagging a difficult year marked by slight organic sales growth and weaker profitability.
  • Management highlighted faster shifts in consumer buying behavior, citing growth in e-commerce and direct-to-consumer channels.
  • Group expanded in premium and professional culinary with acquisition of La Brigade de Buyer in early 2025.
  • SEB set out Rebound plan for 2026, targeting 5% annual organic sales growth and operating margin of 10%, progressing toward 11%.
  • Plan includes EUR 200m savings program by 2027 to support operating efficiency.


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