Seminal Capital’s SEMCAP Beauty & Wellness takes minority stake in cosmetics brand MERIT

  • Seminal Capital’s SEMCAP Beauty & Wellness led a minority investment in MERIT in a private financing round.
  • MERIT is a US cosmetics brand positioned around modern, minimalist beauty; the business remains highly profitable.
  • Managing Partner Vasiliki Petrou will join MERIT’s board to support growth and international expansion.


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