Sonic Automotive buys five Harley-Davidson dealerships in four states

Harley-Davidson, Inc.

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Sonic Automotive, Inc. Class A

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Sonic Automotive acquired five Harley-Davidson dealerships across California, Florida, Georgia, and North Carolina to expand Sonic Powersports.
Transaction adds rooftops in San Diego, Conyers, Palm Bay, Stuart, and Durham, lifting Sonic Powersports to 20 rooftops nationwide.
Harley-Davidson footprint within Sonic Powersports now includes nine full-service dealerships, alongside retail-only locations focused on apparel and accessories.
Expansion follows record 2025 results, including $15.2 billion revenue for Sonic Automotive and $202.9 million revenue for its Powersports segment.

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