Sprinklr partners with CreatorIQ to unify creator, paid and organic social measurement

Sprinklr, Inc. Class A

Sprinklr, Inc. Class A

CXM

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  • Sprinklr entered a strategic partnership with CreatorIQ to integrate creator marketing intelligence into Sprinklr social media management and reporting platform.
  • Integration aims to unify measurement across creator, organic, and paid social channels to improve visibility into revenue impact.
  • CreatorIQ Creator Graph, which processes 123 million creator posts per day, will feed into Sprinklr reporting environment to support cross-channel performance analysis.
  • Partnership includes tools to activate high-performing creator content within Sprinklr paid media suite.
  • Creator marketing investment rose 171% year over year in 2025, highlighting growing demand for consolidated measurement across social channels.


Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. Sprinklr Inc. published the original content used to generate this news brief via Business Wire (Ref. ID: 202603310800BIZWIRE_USPR_____20260331_BW523647) on March 31, 2026, and is solely responsible for the information contained therein.

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