Sprout Social says 86% of firms miss opportunities due to delayed social insights

Sprout Social

Sprout Social

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  • Sprout Social research flagged an “intelligence gap,” with 86% of organizations reporting missed opportunities due to delayed or siloed consumer insights.
  • Survey of 700 social and marketing professionals in U.S., U.K., Australia found only 10% of organizations can act on real-time social data within hours.
  • Study showed 93% of professionals view social intelligence as critical to future growth.
  • Business leaders expect social data to overtake traditional research in strategic influence by 2029, with 71% forecasting the shift.
  • Report found social intelligence remains concentrated in marketing, with 36% of organizations using it to inform areas such as product development or customer experience.


Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. Sprout Social Inc. published the original content used to generate this news brief via GlobeNewswire (Ref. ID: 202604290900PRIMZONEFULLFEED9709036) on April 29, 2026, and is solely responsible for the information contained therein.

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