SRMG Signs SAR 2.32bn Saudi Football Broadcasting Deal

SRMG -2.26%

SRMG

4210.SA

84.25

-2.26%

On February 26, 2026, Saudi Research and Media Group (SRMG) announced that its subsidiary THMANYAH Publishing and Distribution Company has signed a final media rights agreement with the Saudi Pro League and other football entities. The six-year contract, valued at 2,320,000,000 SAR, grants THMANYAH exclusive broadcasting rights for the King's Cup, Saudi Pro League, Saudi Super Cup, and First Division League across Saudi Arabia and the MENA region. The agreement runs from the 2025/2026 season through the 2030/2031 season, with an effective date of August 19, 2025, and financial impact expected to begin reflecting in the second half of 2025.

Original announcement:

https://www.saudiexchange.sa/wps/portal/saudiexchange/newsandreports/issuer-news/issuer-announcements/issuer-announcements-details/?anId=93325&anCat=1&cs=4210&locale=ar

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