On July 21, 2026, Saudi Research & Media Group (SRMG) announced that its subsidiary, SRMG Media Solutions (SMS), signed a sponsorship and advertising services agreement with Saudi Telecom Company (STC) on July 20, 2026, with STC acting as the media representative for Thmanyah Company for Publishing and Distribution — the exclusive broadcaster of the Saudi Pro League, the King's Cup, the Saudi Super Cup, and the First Division League. The three-year agreement grants STC exclusive rights within the telecommunications category and includes a package of media and advertising benefits. The total contract value exceeds 5% of SRMG's total revenues based on the latest audited annual financial statements for fiscal year 2025, with the financial impact expected to be reflected in SRMG's financial statements starting from the third quarter of fiscal year 2026, subject to the fulfillment of contractual performance obligations.

Original announcement:

Note: The original announcement does not explicitly specify a currency unit. Figures above are reproduced as-is. Please refer to the original announcement for details.

Important Notice: The announcement information and market data in this report are sourced directly from the Saudi Exchange (Tadawul). This summary is generated by Sahm’s proprietary AI model for informational purposes only. While we strive for accuracy, it should not be construed as financial advice or an investment recommendation.