Stagwell named IBM lead creative partner for “Let’s Create Smarter Business” campaign

IBM Corp
Stagwell, Inc. Class A

IBM Corp

IBM

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Stagwell, Inc. Class A

STGW

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  • Stagwell named lead creative partner for IBM’s “Let’s Create Smarter Business” campaign across channels and geographies.
  • Code and Theory and Anomaly to support campaign development under Stagwell’s operating model.
  • First work for IBM expected in August 2026.


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