StubHub and viagogo sign Open Distribution partnership with ULTRA Europe
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- StubHub and viagogo entered an Open Distribution partnership with ULTRA Europe to support the festival’s international ticketing strategy and expand access for traveling fans.
- Under the agreement, StubHub will act as ULTRA Europe’s official distribution partner in North America, while viagogo will serve as the official international distribution partner outside North America.
- Adam Rapchik, StubHub’s global head of festivals, fairs and expos, said the arrangement is intended to help ULTRA Europe reach audiences across markets.
- Joe Bašić, promoter and organiser for ULTRA Europe, said the partnership is aimed at increasing international attendance and strengthening the ticketing experience.
Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. StubHub Holdings Inc. published the original content used to generate this news brief via Business Wire (Ref. ID: 202603240830BIZWIRE_USPR_____20260324_BW449973) on March 24, 2026, and is solely responsible for the information contained therein.
