Subaru of America, Inc. reported vehicle sales of 42,157 units for January 2026, representing a 9.1 percent decrease compared to 46,354 units sold in January 2025. The Subaru Forester achieved its best-ever January with 15,821 vehicles sold, marking a 22.2 percent increase over the previous year. The Crosstrek was the second-highest seller with 11,296 units, a 10.5 percent decrease from January 2025. Sales of the Outback totaled 8,283 units, down 23.3 percent year-over-year. Other models saw changes including the BRZ with a 6.3 percent increase, while the Impreza and Legacy experienced decreases of 52.4 percent and 52.2 percent, respectively. The fully electric Solterra reported sales of 572 units, a 45.6 percent decrease from the prior year. Subaru attributed some of the sales impacts to winter storms and temporary closures at various locations.

Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. Subaru Corporation published the original content used to generate this news brief via PR Newswire (Ref. ID: PH77867) on February 03, 2026, and is solely responsible for the information contained therein.