Swedencare prepares full-scale European launch of NaturVet brand in 2026

  • Swedencare plans full-scale European launch of NaturVet by Swedencare in 2026, expanding brand footprint across region.
  • Interzoo in Nuremberg set for presentation of updated range, following 2025 US rebrand.
  • European portfolio to focus on veterinarian-formulated soft chew supplements for dogs, adapted for local regulatory requirements.
  • Manufacturing to be based in Europe, targeting shorter lead times and simplified logistics.
  • Palatability testing showed 97-100% acceptance for soft chews in range.


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