• Synchrony-backed CareCredit VisionIQ survey flagged cost as primary barrier in US vision care, with 64% of consumers saying price affects how often they seek care.
• Study found 55% more likely to choose eye-care providers offering payment options, while 44% would switch providers for financial convenience.
• Only 22% of respondents recalled being offered financing, despite 8 in 10 considering financing when expenses reach about $761.
• LASIK demand showed strongest price sensitivity, with 59% of interested consumers citing cost as main reason for not proceeding.
• Gen Z showed highest cost pressure, with 78% saying cost affects visit frequency; 50% expressed interest in LASIK, yet Gen Z represents 5% of LASIK patients.

Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. Synchrony Financial published the original content used to generate this news brief via PR Newswire (Ref. ID: 202604100900PR_NEWS_USPR_____NE31155) on April 10, 2026, and is solely responsible for the information contained therein.