New tariffs of 10% to 12.5% on imports from 60 countries are reshaping costs for everyday essentials, from pantry staples to cleaning products. For consumer staples stocks, higher import prices, potential margin pressure, and trade uncertainty can create both risks and opportunities, depending on how each company sources, prices, and manages supply chains. This article looks at three stocks from a Consumer Staples Stocks screener that appear well positioned to respond to these tariff changes. By the end, you will have a clearer sense of which businesses may be better equipped to handle this new trade backdrop.

USANA Health Sciences (USNA)

Overview: USANA Health Sciences develops and sells science-based nutritional supplements, meal replacements, and skincare products across Asia Pacific, the Americas, and Europe, using a mix of direct selling, subscriptions, retail, and online channels to reach health focused consumers from young children through adults.

Operations: USANA generates most of its revenue from Core nutritional products at about US$769.0 million, complemented by the Hiya direct to consumer segment at about US$127.0 million.

Market Cap: US$386.2 million

USANA Health Sciences provides exposure to everyday wellness products that consumers may continue to purchase even as tariffs lift import costs. This is one reason some investors view it as a potential beneficiary of recent trade shifts. The company is increasing its focus on personalized nutrition and children’s health through its Hiya business, while also using share buybacks and a solid cash position to reshape its capital structure. At the same time, margins are thin, earnings have come under pressure, and insider selling along with reliance on Asia Pacific markets contributes to a higher risk profile. How USANA manages tariffs, sourcing costs, and customer growth from here could be an important factor that investors monitor.

USANA’s push into personalized nutrition and children’s health sits on top of thin margins and a concentrated Asia Pacific footprint, so the real question is how resilient that model looks under tariffs, sourcing pressure and customer churn risks in the 2 key rewards and 3 important warning signs

Boston Beer Company (SAM)

Overview: Boston Beer Company produces and sells alcoholic drinks such as Samuel Adams beer, Twisted Tea, Truly hard seltzer, Angry Orchard cider, and spirits based ready to drink beverages, reaching consumers across supermarkets, liquor stores, bars, restaurants, stadiums, and online channels in the United States and abroad.

Market Cap: US$1.76b

Boston Beer Company stands out in consumer staples because it combines well known brands with a push into higher margin categories like ready to drink spirits, while working to lift gross margins through productivity and procurement savings. Recent results show softer volumes and mixed performance across Twisted Tea and Truly, alongside strong momentum in Sun Cruiser and ongoing cost discipline. New tariffs are expected to weigh on costs, and management has flagged a tariff impact on earnings. The company is actively looking for supplier mitigation and efficiency gains. With the stock trading below analyst fair value estimates and management using share buybacks, the key consideration for investors is how long margin progress and brand strength can outweigh volume and tariff headwinds.

Boston Beer Company’s margin work and brand mix suggest the headline story might miss some key context around tariffs and volumes. It is worth reading the analysis report for Boston Beer Company to see what may be quietly shifting next.

Celsius Holdings (CELH)

Overview: Celsius Holdings develops and sells functional energy drinks and zero sugar hydration products under the CELSIUS, Alani Nu, and Rockstar brands, targeting health focused and fitness oriented consumers across retail, gyms, and e commerce channels worldwide.

Operations: Celsius Holdings generates about US$3.0b in revenue almost entirely from Non Alcoholic Beverages, with around US$2.9b from North America and the remainder from Europe, Asia Pacific, and other markets.

Market Cap: US$6.9b

Celsius Holdings sits at the intersection of energy drinks, wellness, and global distribution, which is why investors are watching how it responds to new tariffs that raise import costs. The company has grown into a multi brand portfolio with PepsiCo as a distribution and equity partner, but now faces margin pressure from integrating Alani Nu and Rockstar, a large US$421.3m one off loss, and regulatory questions around high caffeine products. At the same time, earnings growth has outpaced many beverage peers, recent quarters show meaningful scale, and tariffs may reinforce demand for its core functional beverages that consumers treat as everyday staples. The key issue for investors is whether Celsius can convert that category strength into steadier margins and more balanced international revenue.

Celsius Holdings looks like an accelerating story where category strength, PepsiCo distribution, and new brands sit beside that US$421.3m loss and caffeine scrutiny. Get the fuller picture in the 3 key rewards and 2 important warning signs

The three consumer staples stocks covered here are just the start. The full Consumer Staples Stocks screener highlights 33 more companies that also have compelling stories around essential goods, margins, and tariff exposure. Use Simply Wall St to identify and analyze the specific catalysts, risk flags, and business narratives that fit your own highest conviction ideas across this wider group of consumer staples stocks.

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This article by Simply Wall St is general in nature. We provide commentary based on historical data and analyst forecasts only using an unbiased methodology and our articles are not intended to be financial advice. It does not constitute a recommendation to buy or sell any stock, and does not take account of your objectives, or your financial situation. We aim to bring you long-term focused analysis driven by fundamental data. Note that our analysis may not factor in the latest price-sensitive company announcements or qualitative material. Simply Wall St has no position in any stocks mentioned.