TCL Selects AWS as Preferred Cloud Provider to Power AI-Driven Smart TV Innovation

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Amazon.com Inc. and TCL Industries Holdings Co., Ltd. have expanded their collaboration with TCL selecting Amazon Web Services (AWS) as its preferred cloud provider to power AI-driven innovation in smart TVs. Through this partnership, TCL will leverage AWS's cloud infrastructure and generative AI technology to enhance its smart devices and improve customer satisfaction worldwide. Additionally, TCL and Amazon collaborate across multiple areas, including e-commerce, Fire TV, and Alexa integration, strengthening TCL's global presence and accelerating product distribution. Notably, TCL's Art TV brand utilizes AWS's generative AI capabilities to offer personalized artwork generation on TV screens, reflecting the deepening cooperation between the two companies.

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