Teads partners with TiVo Ads to add HomeScreen CTV inventory to Teads Ad Manager

Adeia
Teads Holding Co.
Xperi Inc

Adeia

ADEA

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Teads Holding Co.

TEAD

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Xperi Inc

XPER

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  • Teads entered a strategic partnership with TiVo Ads to integrate TiVo Ads inventory into Teads Ad Manager across the US, Canada, and the UK.
  • Deal expands Teads’ premium CTV footprint, enabling unified buying and activation of TiVo HomeScreen placements alongside other omnichannel media.
  • TiVo Ads brings unduplicated reach across the US and UK, spanning 5.3 million households globally, with HomeScreen formats that can expand to 90% of the TV screen.
  • Integration adds Teads measurement and performance tools on TiVo inventory, including attention metrics and household graph-based targeting.
  • TiVo Ads inventory is now available in Teads Ad Manager for self-serve or managed service campaigns.


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