Time Entertainment Company announced on May 7, 2026 the signing of a contract with the AFC Asian Cup Saudi Arabia 2027 Local Organizing Committee and the Asian Football Confederation for event management services. The contract, signed on May 6, 2026, covers comprehensive event management for the 2027 AFC Asian Cup final draw event, including planning, creative development, technical production, venue operations and post-event dismantling. The contract value exceeds 26% of the company's total revenues for financial year 2025, with financial impact expected in the second quarter of 2026 despite the one-day event duration.

Original announcement:

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