Trade Desk integrates 7-Eleven Japan purchase data for ad targeting on DSP

The Trade Desk

The Trade Desk

TTD

0.00
  • Trade Desk integrated Seven-Eleven Japan retail purchase data into its platform for programmatic ad targeting across digital channels in Japan.
  • Deal enables activation of audience segments based on about 28 million 7-Eleven App members’ purchase behavior using up to one year of ID-POS history.
  • Seven-Eleven Japan data will be refreshed via API, aiming to reduce operational complexity for always-on retail media campaigns.
  • Move broadens access to large-scale retail data on the open internet, supporting omnichannel buying across CTV, OTT, audio, display.


Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. Trade Desk Inc. published the original content used to generate this news brief via PR Newswire (Ref. ID: 202607132200PR_NEWS_USPR_____CN02843) on July 14, 2026, and is solely responsible for the information contained therein.

This page is machine-translated. Sahm tries to improve but does not guarantee the accuracy and reliability of the translation, and will not be liable for any loss or damage caused by any inaccuracy or omission of the translation. *Disclaimer: The above content only represents the author's personal position and opinion and does not represent any position of Sahm Capital Financial Company and Sahm cannot confirm the authenticity, accuracy, and originality of the above content. Investors should consider the risks of investment products in light of their circumstances before making any investment decisions. When necessary, please consult a professional investment advisor. Sahm does not provide any investment advice, nor does it make any commitments and guarantees.