• Travel + Leisure Co. launched Eddie Bauer Adventure Club, expanding its lifestyle brand portfolio with a first hospitality destination now open in Moab, Utah.
• Concept was created with Authentic Brands Group, marking Eddie Bauer’s first move into hospitality.
• Moab property has 39 suites, positioning resort as a base for outdoor travel near Arches National Park and Canyonlands National Park.
• Founding owners receive benefits including an annual curated excursion for two, priority booking, and 50% savings on Eddie Bauer apparel and gear.
• Launch adds to company push into experience-driven vacation ownership alongside Sports Illustrated Resorts, Margaritaville Vacation Club, and Accor Vacation Club.

Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. Travel + Leisure Co. published the original content used to generate this news brief via Business Wire (Ref. ID: 20260511786971) on May 12, 2026, and is solely responsible for the information contained therein.