Triton Digital launches sentiment analysis for Sounder podcast targeting platform

E. W. Scripps Company Class A

E. W. Scripps Company Class A

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  • Scripps unit Triton Digital launched Sentiment Analysis for Sounder, adding emotional-tone targeting to its podcast contextual advertising tools.
  • Tool lets buyers filter inventory by positive, negative, neutral, or mixed sentiment alongside IAB categories to refine placement decisions.
  • Feature is available in Sounder’s Audio Insights product, using AI models to analyze spoken audio at the episode level.


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