Trump Media interim CEO McGurn says company shifts treasury into bitcoin for yield, diversification
Trump Media & Technology Group Corp. DJT | 0.00 |
- Interim CEO Kevin McGurn said Trump Media is shifting treasury holdings into Bitcoin as part of diversification, risk management, upside exposure, and yield strategy.
- McGurn said the company aims to generate yield on principal balances to strengthen the balance sheet and help fund operations and strategic initiatives.
- He outlined a growth push for Truth Social and Truth Plus, including growth marketing to drive app installs, more content, and closer mobile-TV integration.
- McGurn said the company is focused on a previously announced merger, framing it as central to shareholder value over the next 6-12 months.
- He also cited work on a crypto digital asset treasury, tokenization, and AI-driven personalization as key elements of the broader strategy.
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