Tuya (TUYA) has launched Tuya AI Coding, a no-code platform that lets non-technical users create AI-powered lifestyle apps connected to real devices. The product highlights Tuya’s push to deepen its AI and IoT ecosystem.

Tuya’s new AI Coding launch comes at a mixed moment for the stock, with the share price up 2.27% over one day and 7.14% over seven days, yet down 26.83% over 90 days. Total shareholder return has also declined 25.13% over one year, while remaining positive over three years.

If this kind of AI and IoT story interests you, it can be useful to compare Tuya with a wider set of AI focused businesses through our 71 profitable AI stocks that aren't just burning cash

Tuya’s shares have slid over the past quarter even as the business reports revenue and net income growth and a value score of 6. Does that mix of pressure and progress still leave the risk reward tipped toward buyers?

Most Popular Narrative: 47.3% Undervalued

Tuya last closed at $1.80, while the most widely followed narrative assigns a fair value of $3.42. This points to a large gap relative to that estimate.

The continued global proliferation of IoT devices, evidenced by strong growth in developer numbers, cross category AI adoption, and expansion into new product verticals (such as AI energy solutions, toys, and pet care) positions Tuya to benefit from expanding end markets, which should drive sustained top line growth and increased diversification of revenue streams.

Want to understand why this narrative supports a much higher value for Tuya? The story leans on compounding revenue, improving margins, and a richer earnings profile. The exact mix of growth and profitability assumptions may surprise you.

Result: Fair Value of $3.42 (UNDERVALUED)

However, Tuya still faces meaningful risks, including ongoing global trade and tariff uncertainty, as well as intense IoT competition that could pressure margins and disrupt the growth path behind this narrative.

Next Steps

Given this mix of optimism and concern around Tuya, it helps to move fast and test the story against the full data. To weigh the upside against the risks and see how other investors frame that trade off, check the 5 key rewards and 1 important warning sign

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This article by Simply Wall St is general in nature. We provide commentary based on historical data and analyst forecasts only using an unbiased methodology and our articles are not intended to be financial advice. It does not constitute a recommendation to buy or sell any stock, and does not take account of your objectives, or your financial situation. We aim to bring you long-term focused analysis driven by fundamental data. Note that our analysis may not factor in the latest price-sensitive company announcements or qualitative material. Simply Wall St has no position in any stocks mentioned.