Uber denies Consumer Reports claim of personalized ride pricing

Uber Technologies,Inc.

Uber Technologies,Inc.

UBER

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  • Uber rejected a Consumer Reports study that alleged riders pay different prices for the same trip, calling the work methodologically flawed.
  • Uber said it does not use surveillance pricing or personalize fares using protected traits, device data, battery levels, or user behavior segments.
  • Uber said the study compared different ride requests made at different times, where real-time demand, supply, traffic, and routing can shift prices within seconds.
  • Uber disputed claims of “fictitious discounts,” arguing the report used an invalid benchmark by treating a route-level median as a true reference price.
  • Uber said its US take rate is about 20%, arguing the study’s setup distorted results by minimizing driver pickup distance.


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