Ulta Beauty Opens First Middle East Store In Kuwait Through Partnership With Alshaya Group

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Ulta Beauty Inc.

ULTA

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In Partnership with Alshaya Group, the largest specialty beauty retailer in the United States will open its first franchise store at The Avenues in Kuwait with additional locations across the Middle East to follow.

Ulta Beauty, the largest specialty beauty retailer in the U.S., today announced the opening of its first store in the Middle East. Located at The Avenues in Kuwait, the store will officially open its doors on November 7, 2025. The highly anticipated launch follows the company's earlier announcement of its partnership with leading international retail franchise operator Alshaya Group and marks a significant milestone in Ulta Beauty's global expansion.

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