Unilever invests $270 million in AI-powered innovation center in US

  • Unilever unveiled plans for a USD 270 million digital-first, AI-powered global innovation center in the US, targeting Beauty, Wellbeing, Personal Care R&D.
  • Project aims to accelerate scientific discovery and product development, supporting faster innovation cycles across key “Power Brands”.
  • Company also highlighted AI-led factory upgrades, including digital twins that lifted capacity 10% at its Raeford, North Carolina plant.


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