UPDATE 1-Fox to integrate Kalshi prediction market data across news platforms

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April 7 (Reuters) - Fox Corp FOXA.O said on Tuesday it will integrate Kalshi's prediction market data across its news and streaming platforms, reflecting a broader trend among media organizations to use market-based probabilities to complement traditional reporting.

  • Under the deal, sponsored by Kalshi, the firm's prediction data will be incorporated into FOX News Channel, FOX Business Network, FOX Weather and Fox's direct-to-consumer streaming platform, FOX One, providing forecasts linked to political, economic, weather and cultural events.

  • Kalshi will also work directly with Fox production teams to support real-time data visualization.

  • Prediction markets, which allow users to trade on the likelihood of future events, have become very popular after the 2024 U.S. presidential election.

  • Kalshi said around 70% of visitors use the platform primarily to view forecasts rather than for trading, underscoring growing demand for crowd-sourced probability data as an information tool.


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