UPDATE 1-Roku said to be in sale talks, including likely media tie-up, Bloomberg News reports

Roku, Inc. Class A

Roku, Inc. Class A

ROKU

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- Streaming platform Roku ROKU.O is in talks to sell itself, including a possible media tie-up, Bloomberg News reported on Friday, citing people familiar with the matter.

The company, whose shares jumped 22%, has been in discussion with at least one U.S. media company about a potential combination and no final decisions have been made on a potential sale, the report said.

Roku did not immediately respond to a Reuters request for comment. There is no certainty the deliberations will lead to a transaction, according to the report.