e.l.f.'s presence is growing following successful market launch in 2024

e.l.f. Beauty (NYSE:ELF), the bold disruptor with a kind heart, continues to expand its e.l.f.iverse with its official launch at ULTA Beauty in Mexico, marking the next step of its partnership with the retailer. Beginning today, November 10, 2025, beauty enthusiasts in Mexico can explore the best of e.l.f. Cosmetics and e.l.f. SKIN at all ULTA Beauty stores across the country and on the retailer's e-commerce platform.

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e.l.f. continues to expand its e.l.f.iverse with its official launch at ULTA Beauty in Mexico

Among the most anticipated products from the e.l.f. Cosmetics and e.l.f. SKIN portfolios that will delight the community are:

• Power Grip Primer: A holy grail gel-based, hydrating face primer that smooths skin while gripping your makeup for long-lasting wear
• Halo Glow Liquid Filter: A viral, multi-purpose, liquid glow booster that gives your complexion a soft-focus social filter effect
• Glow Reviver Lip Oil Glimmer: An ultra-shiny lip oil that intensely nourishes, hydrates, and enhances lips with a touch of shimmer and radiance
• Sheer For It Blush Tint: A value-driven, buildable, multi-purpose blush tint with a hydrating, watery texture for a long-lasting, translucent stain
• Holy Hydration! Thirst Burst Drops: Multi-use, hydrating gel serum drops that reveal a juicy, radiant complexion both instantly and over time
• Holy Hydration! Makeup Melting Cleansing Balm: A best-selling, solid cleansing balm that melts into a luxurious oil to easily melt away makeup