• Urban-Gro pivoted to a single strategy focused on building a vertically integrated sports media business around franchise Twenty20 cricket, anchored by commercial and media rights tied to Sri Lanka’s Lanka Premier League.
• Planning centers on deepening LPL rights, launching a direct-to-consumer “Flash Cricket” streaming product aimed at North American and European cricket diaspora audiences, and expanding into new franchise leagues starting with a potential Malaysia edition.
• Further expansion options under review include Singapore and Zimbabwe, alongside a longer-term push to increase control over distribution channels to capture more advertising and media value.
• Internal planning assumptions target 2026 revenue of USD 17 million, led by USD 12 million from the LPL, with most revenue expected in the remaining quarters following the start of LPL Season 6 in Q2 2026.
• Urban-Gro also expects to pursue a corporate name and trading symbol change in the coming weeks to align its public identity with the sports and media strategy.

Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. Urban-Gro Inc. published the original content used to generate this news brief via GlobeNewswire (Ref. ID: 202605200805PRIMZONEFULLFEED9723833) on May 20, 2026, and is solely responsible for the information contained therein.