The Morning Bull - US Market Morning Update Friday, Aug, 28 2026

US Market stock futures are pointing higher this morning, with E-mini S&P 500 contracts up about 0.5% and Nasdaq-100 futures gaining more than 1%. The move comes after US durable goods orders rose 1.1% in July, which suggests companies are still spending on big ticket items like planes and machinery. At the same time, the PCE price index, a key inflation gauge watched by the Federal Reserve, increased 0.2% in July and is running at 3.7% over the past year, which means the cost of living is still rising but not accelerating. That mix of steady consumer demand, supported by flat real spending in July and rising incomes, alongside firm inflation has pushed the 10 year Treasury yield near 4.65%. Investors are now weighing whether this combination is good news for growth focused technology and consumer stocks or whether higher borrowing costs will put more attention on sectors like utilities and real estate that often react strongly to interest rate expectations.

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Top Movers

• Okta (OKTA) jumped 28.63% after reporting stronger Q2 earnings and issuing new revenue guidance.
• Salesforce (CRM) climbed 22.58% following Q2 results, updated full year guidance, and new AI partnership news.
• CrowdStrike Holdings (CRWD) gained 20.50% after Q2 results, raised full year revenue guidance, and new product integration news.

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Top Losers

• Everpure (P) fell 8.87% after investors reacted to its Q2 earnings and updated full year guidance.
• Casey's General Stores (CASY) declined 5.42%.
• Tapestry (TPR) declined 5.38%.

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On The Radar

Global manufacturing, inflation and GDP readings will steer US market sentiment over the next couple of sessions.

• China PMIs with NBS Manufacturing and Non Manufacturing PMIs on Monday will update the global demand picture.
• India GDP with GDP Growth Rate YoY on Monday offers a read on one of the fastest growing major economies.
• Germany inflation via Inflation Rate YoY and MoM Prel on Monday will shape views on euro area price trends.
• US manufacturing through the Dallas Fed Manufacturing Index on Monday gives a timely gauge on regional factory conditions.
• Japan data with Industrial Production, Retail Sales and Capital Spending into Sunday and Monday informs global trade and investment trends.

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This article by Simply Wall St is general in nature. We provide commentary based on historical data and analyst forecasts only using an unbiased methodology and our articles are not intended to be financial advice. It does not constitute a recommendation to buy or sell any stock, and does not take account of your objectives, or your financial situation. We aim to bring you long-term focused analysis driven by fundamental data. Note that our analysis may not factor in the latest price-sensitive company announcements or qualitative material. Simply Wall St has no position in any stocks mentioned.