VF CEO Bracken Darrell says speed matters more than perfection in transformation push on podcast

V.F. Corporation

V.F. Corporation

VFC

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  • VF CEO Bracken Darrell discussed his leadership approach in an interview on The Courageous podcast on Jun 11, 2026.
  • Darrell framed his role as leading a transformation at VF, which owns brands including Vans and The North Face.
  • He emphasized speed over perfection, curiosity as a growth driver, and disciplined optimism as core management priorities.
  • Darrell highlighted challenges in large organizations, including protecting new ideas from corporate inertia, alongside topics such as imposter syndrome.


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