• Viant partnered with Ad Fontes Media to add news reliability and political bias-based targeting for connected TV news, using the IRIS_ID content identifier.
• The deal makes Viant the first DSP to offer news reliability-based targeting within CTV news inventory at the content level.
• Advertisers can use Ad Fontes’ Reliability and Bias framework inside Viant’s platform to target live news across leading CTV publishers.
• Ad Fontes said brands using its AI-powered segments that filter out low-quality news typically see about 60% lower cost per acquisition, 50%+ higher conversion rates.
• Viant framed the product as a way to reallocate programmatic spend toward premium news inventory ahead of an expected surge in US midterm political advertising in 2026.

Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. Viant Technology Inc. published the original content used to generate this news brief via Business Wire (Ref. ID: 20260520884521) on May 20, 2026, and is solely responsible for the information contained therein.