Vitamin Well Group agrees to combine with Waterland-owned nutrition bar maker EMPWR

  • Vitamin Well Group agreed to combine with EMPWR, a Belgium-headquartered nutrition-bar CDMO owned by Waterland Private Equity Investments.
  • EMPWR runs four plants across Europe and North America, employs more than 1,500 people, serves 100+ customers.
  • Waterland invested more than EUR 200 million since 2017, expanding EMPWR from one site to four and from one to 15 production lines.
  • Deal brings Barebells’ long-time protein-bar manufacturer in-house to support capacity investment, volume growth, product development.
  • Cinven remains lead investor in Vitamin Well; Waterland will reinvest part of proceeds for a minority stake; closing expected Q4 2026.


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