Warner Bros Discovery partners with AWS to build agentic AI-powered advertising platform

Warner Bros Discovery

Warner Bros Discovery

WBD

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  • Warner Bros Discovery partnered with Amazon Web Services to build agentic AI-powered advertising technology on AWS, its preferred cloud provider.
  • The platform aims to unify ad buying across U.S. linear TV and digital inventory, replacing siloed workflows with automated planning, activation, optimization, and measurement.
  • Rollout began in 2026 with automation and forecasting; unified media planning is slated for Q3, followed by phased order management and pricing tools in Q4.
  • WBD is using Amazon Bedrock, SageMaker, S3, and ECS to support AI agents and a composable data layer for real-time optimization.


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