Wellabe expands Instacart Health Fresh Funds grocery rewards partnership to 100,000 members

Maplebear Inc.

Maplebear Inc.

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  • Wellabe expanded partnership with Instacart to offer Instacart Health Fresh Funds as digital grocery stipends within Wellabe Rewards.
  • Program targets up to 100,000 participants in 2026 following 2025 pilot with more than 1,000 members.
  • Fresh Funds can be redeemed across Instacart platform at nearly 100,000 stores in North America via delivery or pickup.
  • Pilot results showed nearly 70% of each order consisted of fresh foods.


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