• Baidu’s Apollo Go and Freenow by Lyft began testing the sixth-generation RT6 autonomous vehicles in London’s Brent borough, after Apollo Go secured Hong Kong’s first fully driverless Level 4 public-road trial permit on Airport Island in July 2026.
• These trials extend Apollo Go’s right-hand-drive experience from Hong Kong to the UK, underscoring the platform’s ability to operate across diverse regulatory and road systems.
• We’ll now explore how Apollo Go’s London and Hong Kong rollouts influence Baidu’s investment narrative around autonomous driving and global AI expansion.

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Baidu Investment Narrative Recap

To own Baidu today, I think you need to believe its heavy AI and autonomous driving spend can eventually translate into healthier margins, while the legacy online marketing business stabilizes. Apollo Go’s London and Hong Kong advances support the long term global AI story, but they do little to ease the near term pressure from weak ad monetization, negative free cash flow, and uncertainty around when AI search begins to contribute meaningfully.

The proposed adoption of New Articles of Association to align with Hong Kong Listing Rules looks largely administrative to me and does not materially change the near term thesis. In contrast, Apollo Go’s expanding international footprint, including London, sits squarely within the key catalyst of capital efficient global robotaxi partnerships, even as it also heightens the existing risk around regulatory and geopolitical exposure outside China.

Yet beneath the excitement around Apollo Go’s expansion, investors should also be aware that...

Baidu's narrative projects CN¥153.1 billion revenue and CN¥20.8 billion earnings by 2029.

Uncover how Baidu's forecasts yield a $176.41 fair value, a 64% upside to its current price.

Exploring Other Perspectives

Some of the most optimistic analysts see Apollo Go’s global push very differently, expecting Baidu’s revenue to grow about 19% annually and earnings to reach roughly CN¥39.5 billion, so if Apollo Go’s London and Hong Kong milestones reshape those views, it could reinforce just how far apart reasonable opinions on Baidu’s future can be.

Explore 11 other fair value estimates on Baidu - why the stock might be worth over 2x more than the current price!

Decide For Yourself

Disagree with existing narratives? Extraordinary investment returns rarely come from following the herd, so go with your instincts.

• A great starting point for your Baidu research is our analysis highlighting 1 key reward and 3 important warning signs that could impact your investment decision.
• Our free Baidu research report provides a comprehensive fundamental analysis summarized in a single visual - the Snowflake - making it easy to evaluate Baidu's overall financial health at a glance.

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This article by Simply Wall St is general in nature. We provide commentary based on historical data and analyst forecasts only using an unbiased methodology and our articles are not intended to be financial advice. It does not constitute a recommendation to buy or sell any stock, and does not take account of your objectives, or your financial situation. We aim to bring you long-term focused analysis driven by fundamental data. Note that our analysis may not factor in the latest price-sensitive company announcements or qualitative material. Simply Wall St has no position in any stocks mentioned.