Woodside Capital Partners flags agentic AI as key force reshaping digital advertising in May snapshot

  • Woodside Capital Partners published its May 2026 digital advertising market snapshot, flagging agentic AI as a key driver into 2H 2026.
  • Analysis highlighted rising strategic value of data, identity, and infrastructure as advertising adapts to large language models.
  • Consolidation remained the dominant industry trend, with Google, Meta, and Amazon strengthening positions.
  • Second-quarter M&A activity slowed, though strategic interest stayed firm; a proposed LiveRamp acquisition was cited as a potential template.


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