• Amazon.com’s AWS signed a multi-year strategic collaboration agreement with WPP Enterprise Solutions to scale agentic AI for enterprise commerce, marketing, customer experience.
• Partnership targets faster moves from pilots to production, using AWS generative AI services to deliver “production-grade” systems with measurable ROI.
• Offerings include an Amazon Marketing Cloud center of excellence, a Bedrock-based composable content engine, agentic CX and commerce accelerators sold via AWS Marketplace.
• United Rentals case study cited a roughly 70% improvement in equipment matching using Bedrock Agents, Bedrock AgentCore, Knowledge Bases, OpenSearch.

Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. Amazon.com Inc. published the original content used to generate this news brief on June 18, 2026, and is solely responsible for the information contained therein.