WPP names AKQA CEO Baiju Shah group chief strategy officer

Wpp

Wpp

WPP

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  • WPP appointed Baiju Shah as group chief strategy officer to drive long-term strategy delivery and corporate development.
  • Shah will keep his role as AKQA CEO.
  • He joined AKQA in 2025 from Accenture Song, where he was global chief strategy officer and helped shape growth, acquisitions, AI transformation.
  • Andrew Scott will leave WPP after 27 years; he previously led corporate development and will support the transition.


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