Yelp product chief highlights AI assistant, booking integrations to streamline local business leads

Yelp Inc.

Yelp Inc.

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  • Yelp management outlined Spring Product Release featuring more than 35 new features aimed at reducing friction between consumers and local businesses.
  • VP of Product Nicole Lund highlighted new integrations that let users move from discovery to booking within Yelp, cutting scheduling back-and-forth for business owners.
  • Lund said Yelp Assistant creates a new discovery channel that surfaces businesses to high-intent users, enabling quote requests or appointment booking within a single conversation.
  • Yelp introduced an AI-powered support chatbot for advertisers in Business Owner Account, targeting faster resolution of account, billing, or troubleshooting questions.
  • Lund cited Yelp research showing 65% of consumers say ability to complete tasks on trusted platforms matters when using AI for local business search.


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