Zeta Global Partnering With Snowflake's Open Semantic Interchange Over Universal Data Standard Across Marketing Ecosystem

Snowflake
Zeta Global

Snowflake

SNOW

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Zeta Global

ZETA

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Zeta Global (NYSE:ZETA), the AI Marketing Cloud, today announced it is joining the Open Semantic Interchange (OSI), an open source initiative that creates a universal specification for all companies to standardize their fragmented data definitions with an open, vendor-neutral semantic model specification. OSI aims to enhance interoperability across various tools and platforms, offering enterprises a vendor-neutral specification that provides consistent metrics and definitions across dashboards, notebooks, and machine learning models.