Zeta Global partners with Palantir to build unified data, AI marketing infrastructure layer

Zeta Global
Palantir

Zeta Global

ZETA

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Palantir

PLTR

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  • Zeta Global entered a strategic partnership with Palantir to build an enterprise data and AI infrastructure layer for marketing.
  • Integration pairs Palantir Foundry governance and operational tooling with Zeta’s Athena intelligence layer to enable real-time, agentic marketing decisions.
  • Zeta will rearchitect its Data Cloud on Foundry, aiming to connect operational intelligence with customer intelligence and marketing execution.
  • Zeta expects the partnership to generate more than USD 100 million in annual revenue in coming years.


Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. Zeta Global Holdings Corporation published the original content used to generate this news brief via Business Wire (Ref. ID: 20260623062799) on June 23, 2026, and is solely responsible for the information contained therein.

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