Solution helps integrate and standardize both frontline sales intelligence and enterprise credit/risk data to ensure the most complete business view

ZoomInfo (NASDAQ:GTM), the Go-To-Market Intelligence Platform, today announced a strategic partnership with Markaaz, the leading global business identity and intelligence platform, to deliver a comprehensive, AI-powered B2B data solution that unifies sales intelligence with credit and risk data—creating the industry's first true end-to-end master data platform for enterprise organizations. The solution will transform how companies identify, verify, onboard and manage business relationships worldwide.

Launching in January 2026, the partnership addresses a critical challenge facing enterprise organizations: fragmented sales and marketing data from multiple vendors and the need for integrated credit and risk intelligence alongside modern sales platforms. The collaboration integrates ZoomInfo's real-time commercial insights, intent signals and AI agents with Markaaz's continuously verified intelligence on more than 542 million businesses across 200-plus countries. This allows businesses to consolidate and standardize on a unified platform that seamlessly connects prospecting, onboarding, verification and ongoing monitoring. It eliminates silos and helps move from lead identification to compliant customer relationship in record time.