Riyadh, Saudi Arabia – AppyThings , a Netherlands-based Google Cloud partner specializing in IT integration, APIs, and live event streaming, has strengthened its commitment to Saudi Arabia by launching AppyThings Arabia, its new legal entity within the Kingdom. This move follows two years of on-site operations in the country and reflects the growing demand for the essential pillars of cloud computing, data, and APIs that support the Kingdom’s digital transformation in line with Saudi Vision 2030.

This launch comes at a time when Saudi Arabia ranked second globally in the World Bank’s 2025 GovTech Maturity Index, underscoring the rapid pace and significant progress the country is making in digital government. AbbyThings focuses on building an integrated data and interconnection suite based on artificial intelligence technologies to enable secure and scalable digital services and support enterprise-wide AI adoption. With over 10 years of international experience and a proven track record of more than 100 clients, the company brings established and reliable expertise to Saudi Arabia. AbbyThings has successfully built a growing base of more than 10 prominent clients across the region and in vital sectors, including the public sector, healthcare, financial services, and telecommunications.

Over the past two years, the company’s workforce in the region has tripled, reflecting increased customer demand and the company’s long-term investment in strengthening its local capabilities to deliver its services at the highest level. The company’s approach focuses on empowering organizations to build AI-ready and scalable digital platforms by combining interoperability, data, and cloud computing capabilities to support long-term organizational transformation. This approach aligns perfectly with the efforts of organizations in Saudi Arabia to modernize their critical systems, enhance interoperability, and build a resilient and robust digital infrastructure.

This expansion into Saudi Arabia builds on Apigee's established reputation in Europe, where the company has garnered several prestigious awards. In 2025, Google Cloud selected Apigee as its "Partner of the Year" for implementing Apigee solutions in Saudi Arabia, reinforcing its growing role in leading secure and scalable digital transformation across the Kingdom through APIs. Saudi Arabia's "Cloud First" policy has further accelerated this transformation by mandating that government entities prioritize cloud-based solutions, thus laying a more robust foundation for the delivery of modern, technology-driven services.

On this occasion, Shazly Taha, Vice President for the Middle East, Turkey, and Africa at AbiThings, stated: “The launch of AbiThings Arabia represents a significant step in our long-term commitment to the Kingdom of Saudi Arabia and supports the digital priorities outlined in Saudi Vision 2030. Our company is experiencing strong demand from organizations seeking to securely modernize their systems, more effectively connect their technology infrastructure, and build AI-ready and scalable digital services. We are committed to providing closer support to our clients and equipping them with the technical depth, execution quality, and strategic guidance necessary to achieve sustainable digital transformation by combining our global expertise in Google Cloud solutions and our local presence, along with our in-depth capabilities in APIs, data management, and event-driven engineering.”

As organizations accelerate their adoption of artificial intelligence (AI) technologies, the ability to deploy and control AI agents within business processes increasingly relies on a robust and secure integration layer. This layer enables coordination, system security, and process control, placing the company at the heart of the AI-driven transformation. As part of its expansion plan in Saudi Arabia, AbbyThings appointed Ahmed Raafat as its Country Manager for the Kingdom, reinforcing its local leadership and commitment to on-the-ground customer support. The company also secured new contracts with a select group of prominent clients across the region, including leading institutions within the Kingdom, further solidifying its presence and position in both the enterprise and government sectors.

Shazly Taha was recently promoted to Vice President for the Middle East, Turkey, and Africa (META) region, having led AbbyThings' market launch efforts during the company's initial local phase. In his new role, Shazly will oversee expansion across META markets, focusing on localization, prioritizing key markets, expanding teams, and ensuring full alignment with national transformation programs. This includes helping organizations address their priorities related to cloud adoption, AI-ready platforms, data modernization, digital services, automation, and more interconnected public and private sector systems. The company's approach combines consulting, maturity assessments, and phased implementation plans, enabling clients to build long-term digital capabilities. Rather than addressing integration needs as separate projects, AbbyThings empowers organizations to build unified, AI-enabled platforms that support data, automation, and digital services at scale.

The launch of AppyThings Arabia strengthens the company's position to enhance customer support in the Kingdom, while building a stronger foundation for growth in the region. Having established itself in Saudi Arabia and expanded into other Gulf markets, AppyThings anticipates significant growth over the next five years, driven by increasing demand for trusted Google Cloud partners, particularly those capable of combining specialized expertise and local commitment to provide the necessary AI, data, and digital services infrastructure at scale.

AbbyThings also expects Saudi Arabia to remain a key focus in this trajectory, supported by strong government guidance, a growing digital economy, and continued investment in modern public and institutional services.

For more information, please visit the website: www.appythings.com

About AppyThings​

Founded in 2014, AppyThings is a cloud computing integrators specializing in API management, event streaming platforms, and API security. As Apigee 's first European partner and the only dedicated EMEA partner for Google Cloud in the IT integration sector, AppyThings delivers seamless, secure, and scalable digital infrastructure to enterprises worldwide. With offices across Europe, the Middle East, Turkey, and Africa, AppyThings has forged strategic partnerships with leading global innovators like Google and other security companies to help its clients succeed in today's API-driven business landscape.

For more information, please visit the website: www.appythings.com

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